On Friday May 21, Cosmetic Executive Women (CEW) held their 2010 Beauty Insider’s Choice Awards at the Waldorf=Astoria. The ceremony recognizes the most innovative beauty products of the year. Winners of the award are selected by CEW’s members—3,600 beauty industry experts and professionals who understand what separates the best in beauty from the rest in beauty. “Women are very savvy when it comes to buying beauty products; they’re looking for the best results at the best price. These awards provide consumers with insight into the best products the industry has to offer,” stated Carlotta Jacobson, President of CEW.
Celebrities such as Kim Kardashian, Whitney Port, Estelle and Selita Ebanks were in attendance to present awards, while Sex and the City 2 star Mario Cantone emceed the event.
To make the winning products available to consumers, CEW has national retail partnerships with CVS/pharmacy, Nordstrom and QVC. The 2010 Beauty Award Winners will also be showcased and promoted with custom promotions in store, online and on TV throughout the year.
Some of the 2010 Beauty Insider’s Choice Award
Body Treatment – Mass:
Vaseline® Sheer Infusion™ with Stratys-3™
Body Treatment – Prestige:
Origins Dr. Andrew Weil for Origins™ Night Health Bedtime Spray
Anti-Aging – Mass:
Olay Professional Pro-X Deep Wrinkle Treatment
Anti-Aging – Prestige:
Lancôme Génifique Youth Activating Concentrate
Hair Care Product – Mass:
L’Oréal Paris EverPure Sulfate-Free Color Care Moisture Shampoo
Hair Care Product – Prestige:
Living Proof No Frizz Shampoo
Eye Product – Mass:
CoverGirl Smoky ShadowBlast
Eye Product – Prestige:
Lancôme Ôscillation Powerbooster Vibrating. Amplifying. Primer
Click here to view the complete listing of winners.