April 7, 2011 Arcade Marketing announces the creation of Arcade LatAm
Arcade LatAm's Jérôme Massei
Arcade Marketing announces the creation of Arcade LatAm. The new subsidiary will be headquartered in São Paulo, Brazil, and will serve as the sales and marketing and technical center for Central and Latin America. Arcade LatAm through in country sales, marketing and production resources will develop, produce and deliver cosmetic, fragrance and beauty care sampling solutions to its global customers in the region as well as regional local companies. To lead Arcade LatAm, Mr. Jérôme Massei, formerly CEO of Fragrance Expertise International joins Arcade as Senior Vice President, General Manager, Arcade LatAm, along with Fabio Navarro, as Sales Manager, and Daniel Silveira, who joins the company as Director, Finance and Administration, Arcade LatAm.
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