January 11, 2011 ROBERTET’S “SEED TO SCENT” PROGRAM LAUNCHES
Robertet, the Grasse-based fragrance and flavor house, recently unveiled the innovative, new “Seed to Scent” fragrance development program. The “Seed to Scent” program establishes a continued and traceable link from the sourced ingredients through to the final creation. It connects consumers to the provenance of the sourced ingredients and honors the people involved in each step of the creation process from seed to scent.
Elizabeth Arden’s Art Spiro, Ann Gottlieb, Through Smoke Creative’s Gary McNatton, The Estée Lauder Companies’ Trudi Loren and Austin Advisory Group’s Paul Austin
Paul Austin, Founder of the Austin Advisory Group helped create the “Seed to Scent” program for Robertet. Robertet’s Perfumers and technical experts work with local communities to sustainably-source and process the best natural ingredients for use in their creations.
Through advanced processing and extraction techniques developed over the past 160 years, Robertet’s Perfumers will showcase these ingredients in their “Seed to Scent” creations using this ground-breaking process. The first scent launched with the “Seed to Scent” program is Evening at GoldenEye created by Robertet Perfumer Olivia Jan in collaboration with rock ‘n roll pioneer Chris Blackwell.
Robertet hosted a luncheon to announce the “Seed to Scent” program at the Blue Hill restaurant. Here are some of the guests from the fragrance industry as well as celebrities who attended.
Ms. Gottlieb (2nd l.) with Robertet’s Julien Maubert, Philippe Maubert and Peter Lombardo
Avon’s Isabel Ryan and The Fragrance Foundation’s Rochelle Bloom
Le Labo’s Fabrice Penault, Robertet’s Philippe Maubert, Christophe Maubert (2nd r.) and Michel Meneuvrier and Lancôme’s Kerry Diamond
Mr. Austin with Aramis and Designer Fragrances’ Veronique Gabai-Pinsky, Ms. Bron and Philippe Maubert
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