Beauty Fashion

On September 8, New York City was swirling with extra energy from the festivities of the third annual Fashion’s Night Out. Approximately 1,000 stores from all over the city participated in this year’s event, hosting after-hours celebrations that featured celebrity appearances, live music, makeovers and gifts-with-purchase. The event was established in 2009 to add a boost to the industry’s economy by celebrating fashion and restoring consumer confidence. Sarah Brown, Beauty Director of Vogue, stated, “Fashion’s Night Out is an amazing opportunity for fashion and beauty to come together. It gets customers excited about what’s new, and the electricity you feel in the stores is a great way to kick off the season.”

Expanding from New York, approximately 250 cities across the US and more than 15 countries worldwide have coordinated their own Fashion’s Night Out events this year.

Celebrating At Saks

Vogue’s Catherine Piercy receives a makeup look created by Giorgio Armani Beauty’s Tim Quinn at Saks Fifth Avenue.

Estée Lauder’s Tom Pecheux hosted a makeup demonstration.

Révive’s Yasin Arnaout, Jaime Carson and Arturo Kevin Asenjo

Lancôme’s Brenda Lee Ibanez displays Hypnôse Doll Lashes Mascara at the counter.

The beauty floor of Saks Fifth Avenue was brimming with excitement as customers enjoyed gifts-with-purchase, complementary makeovers and numerous appearances by celebrity Makeup Artists.

Scenes From Sephora

Kate Somerville, Vogue’s Sarah Brown, Urban Decay’s Wende Zomnir and Oscar Blandi hosted a beauty expert panel at Sephora Fifth Avenue.

Inside Sephora Fifth Avenue

Sephora hosted interactive events at nine of their Manhattan locations to celebrate Fashion’s Night Out. The night included exclusive product offers along with personal apperances by Kat Von D, Kate Walsh, Solange Knowles, Josie Maran and Kristen Bauer.

Street Scents

Jenna Gnade, Melissa Gnade-Riley and Billy Gnade hand out flowers at The Fragrance Foundation’s flower trolley on Fifth Avenue.

After last year’s Fashion’s Night Out success, The Fragrance Foundation doubled its efforts with nine colorful flower trolleys in strategic locations where passersby were offered a rose and encouraged to seek out a fragrance at the nearest retailer.

Fusion Brand’s Dana Kline with Fran Lebowitz

Ms. Kline with Valentino Garavani

Ms. Kline with Oscar de la Renta

Photo Op At L&T

Estée Lauder’s Debra Mayo, Raj Guerra and Guepsy Ortiz

MME Entertainment’s Joseph Tardi and Lord & Taylor’s Barbara Zinn-Moore with Mr. Guerra

Estée Lauder’s Nichelle Hill with Carlos Raposo

Estée Lauder’s Kimberly Walker and Ms. Ortiz

Estée Lauder’s Derek Miller joins Ms. Ortiz who holds the Estée Lauder’s GWP for Fashion’s Night Out.

Estée Lauder collaborated with MME Entertainment to set up a Photomation booth at their counter at Lord & Taylor during Fashion’s Night Out. Customers went into the booth to be photographed and were also asked to name the three beauty products they could not live without. The photo, which was emailed to the customer, could also be Tweeted and followed on Facebook.

For a $75.00 purchase that night, customers received a GWP of a full-size Sumptuous Extreme Lash Multiplying Volume Mascara and a 20-day supply for a friend.

“We’re always looking for new and innovative ways to animate the beauty story,” declared Barbara Zinn-Moore, Lord & Taylor’s Senior Vice President and GMM for Cosmetics and Fragrance. “Estée Lauder took it a step further with computer technology inside the Photomation booth. Customers love it, and it’s driving sales.”

Justin Bieber PA

Brooklyn Decker, Justin Bieber and Vogue’s Anna Wintour

Mr. Bieber with Bee Shaffer

An event on Fashion’s Night Out at the Dolce&Gabbana boutique on Manhattan’s Madison Avenue was hosted by Justin Bieber and Scooter Braun. Mr. Bieber autographed any item purchased that evening in the boutique with a share of the proceeds benefiting Pencils for Promise.

A highlight of the evening was the pre-launch of Dolce&Gabbana’s Passion Duo lipstick.

MD At FNO

RéVive’s Dr. Gregory Brown

Dr. Gregory Brown, Founder of RéVive skincare products, greeted customers at Barneys New York on Fashion Night Out.

The Beautiful People

Vogue’s Anna Wintour (2nd l.) joins Maybelline New York-Garnier-essie’s David Greenberg and Spokesmodels Emily DiDonato, Julia Stegner and Kemp Muhl

Consumers received complimentary mini-makeovers in Maybelline New York’s Color Studio Hot Spot

Patricia Field signed t-shirts she designed in honor of the 40th birthday of Maybelline New York’s Great Lash Mascara

Maybelline New York’s Spokesmodels Jessica White and Lisalla Montenegro

Maybelline New York’s Spokesmodel Erin Wasson

Maybelline New York highlighted Fashion’s Night Out with a party at Gansevoort Plaza with appearances by legendary Stylist Patricia Field and the brand’s Spokesmodels.

VU-Lin Rouge

Votre Vu’s VU-Lin Rouge at the Soho House

Can Can dancers entertained visitors to VU-Lin Rouge.

The spirit of Paris’ Place Pigalle was recreated at Manhattan’s Soho House by Votre Vu’s VU-Lin Rouge.

The VuBAR, Votre Vu’s customized, 27-foot Airstream was a destination in Manhattan’s Meatpacking district where visitors received samples of skincare products and sipped the SnapDragon Beauty Beverage.

Napoleon Perdis

On August 25, Makeup Artist Napoleon Perdis launched his cosmetics line on QVC.

“I’m thrilled to be joining the QVC family,” said Mr. Perdis. “It is the home shopping beauty destination and I can’t wait to share my products and tips with women everywhere.”  First up on Mr. Perdis’ beauty agenda is to make women of all ages understand how they can wear red lipstick.

The Fragrance Foundation’s Rochelle Bloom and Terry Molnar (c.) with Jenny & François Wine Selections’ Jenny Lefcourt, Chef Jonathan Lindenauer and Olivia Jan of Robertet

On June 21, The Fragrance Foundation’s Associate Board presented the Pop Your Cork…Naturally event at City Winery in New York City, featuring a four-course tasting menu that was paired with wine and fragrance. The meal, imagined by Chef Jonathan Lindenauer, former Chef de Partie and Sous Chef at Jean Georges and Chef de Cuisine at Bon Appétit, incorporated flavorful seasonal and local ingredients to create each dish. Organic wines that corresponded to each course were chosen by Jenny Lefcourt, Co-Founder of Jenny & François Wine Selections, who informed guests on the beneficial components of organic versus conventional wines before they were able to experience the first pairing. To round out the evening, Olivia Jan, Senior Perfumer of Robertet, completed every course with a natural fragrance accord she developed to accompany the flavors, along with a fifth and final scent collectively representing the meal. Ms. Jan stated that she selected notes that were inspired by her love of nature and reminiscent of her childhood memories of the outdoors in northeastern France.

The evening concluded with a raffle drawing to benefit The Fragrance Foundation’s Making Sense of Scents educational program. Headed by the Associate Board, this program introduces the world of fragrance to elementary school students.

Robertet’s Joe Lattarulo, Pierre Wulff and Jérôme Epinette

IFF’s Julianne Pruett and Yves Cassar

Tilar Mazzeo and Takasago’s Valerie Belmont with Coty’s Anna Palombo

Coty Prestige’s Lori Singer with Symrise’s John Lando

Martha Basanta of Givaudan and Nicole Trager of Coty Prestige

Mane’s Yadira Perez and Ralf Shwieger

Mr. Wulff and IFF’s Kristin Brunner with Victoria’s Secret Beauty’s Mark Knitowski and Dulce Almario

Avon’s Dana Steinfeld and Givaudan’s Melissa Montfort

Coty’s Sarah Goldin with Lisa Negrelli of IFF

Mane’s Meghan Abbate and HDM Design Lab’s Henry de Monclin

Firmenich’s Hilary Ernsberger, Caroline Ornst (2nd r.) and Romain Poquet (r.) with Clark Goolsby and Chris Lowery of Chase Design Group

Mane’s Marylou Rodriguez and Alexandra Cassar

Cosmopolitan’s Karen Deutsch with Sarah Ostrower and Alexandra Hardyment of The Estée Lauder Companies

Maesa Group’s Juliette Giraud and Kamila Golebiewska with Max Delaunay of Robertet (c.)

FIDM LA’s Lyn Tobman and Julianne Pfister with Marine Ravera of Arcade Marketing and Taylor Steffan

24 Seven’s Ricardo Alvar, Ed Bisno Communications’ Ed Bisno with Macy’s Alex Viteri and Gray Fuller

Molton Brown’s Kristine Naylor with Saks Fifth Avenue’s Katie Sann and Jennifer Montalvo

Coty’s Priya Upadhyay with Barneys New York’s Denise Capozzalo and Bettina O’Neill

M2M’s Maggie Shea with Jennifer Bencivenga

Colgate-Palmolive’s Henry Babol with Robertet’s Ray Hone and Mr. Lattarulo and Kevin Kuchinski of Church & Dwight

Robertet’s Donna Ramanauskas and Lauren Simpson with Tamar Kamen, Melanie Ross and Corey Huggins of Maesa Group

The Fashion Group International held a luncheon on April 28 at Manhattan’s New York Hilton where a panel of experts discussed how to transform the beauty business to captivate the consumer. Sponsors of the event were The Estée Lauder Companies, SELF, Fusion Brands Inc., P&G Prestige and BobCar Mobile Beauty Boutique.

L’Oréal USA’s Marc Speichert, The Estée Lauder Companies’ Maureen Case, The Young Group’s Karen Young, Beauty.com’s Kathleen McNeill and Fusion Brands’ Caroline Pieper-Vogt

P&G Prestige’s Don Loftus and Fashion Group International’s Margaret Hayes

SELF’s Laura McEwen and Elaine D’Farley (r.) with Coty Prestige’s Carlos Timiraos

Arcade Marketing’s Diane Crecca with Annette Green of BobCar Experiential Media

Lord & Taylor’s Barbara Zinn-Moore and Cosmetic Executive Women’s Lisa Klein and Carlotta Jacobson (r.) with The Estée Lauder Companies’ Bari Seiden

Mr. Loftus (2nd l.) with Nordstrom’s Lisa Kellam, Denny Meadows and Mitzi Rogers

BMV Fine Art’s Barry Meisel and Katja Barthomess of Copy Gold with The Estée Lauder Companies’ Joe Spellman

Fusion Brands’ Danielle Milata, Ms. Pieper-Vogt, Dana Kline and Greg Black

Robertet’s Pierre Wulff with Ben Gorham of Byredo

Mr. Timiraos (2nd r.) with Sephora’s Allison Slater and Givaudan’s Kate Greene and Rose Eckert

Mr. Spellman (c.) with The Estée Lauder Companies’ Veronika Ullmer and Ms. Seiden

Mr. Loftus with Givaudan’s Cosimo Policastro

LVMH Fragrances’ Nicholas Munafo (c.) with Condé Nast’s Lucille Duran and Seventeen’s Terry Alvar

Histoires de Parfums’ Gerald Ghislain with Grace Beauty’s Louise Caldwell

Gilt Groupe’s Alexandra Wilkis Wilson with The Estée Lauder Companies’ John Demsey and Ms. Seiden

Ms. D’Farley with Shiseido’s Jadzia Tirsch

Before the panelists shared their experiences in bringing innovation to their brands, SELF’s Laura McEwen, Vice President and Publisher, and Elaine D’Farley, Beauty Director of Editorial, gave an overview of today’s consumer, the new beauty curator. The panel on “Transformational Beauty” was moderated by The Young Group’s CEO Karen Young and consisted of Caroline Pieper-Vogt, CEO, Fusion Brands Inc.; Kathleen McNeill, President of Beauty.com; Marc Speichert, Chief Market Officer of L’Oréal USA and Maureen Case, President of Specialty Brands at The Estée Lauder Companies.

Today’s über-savvy consumer has been enlightened by social media and is her own best beauty advisor. She is open to experiment and choreographs her beauty experience. It is the beauty industry’s task to bring new technology to product development and to offer a variety of distribution channels.

Ms. Pieper-Vogt shared, “At Fusion Brands, everything we do is transformational.” Its roots in the pharmaceutical industry are driving the company’s product development in beauty. She believes that the multiple distribution channels straddling mass and class require a team that can keep up with the pace.

Ms. Case maintains that each brand has to understand its DNA. The consumer needs to have a brand they can trust, and makes a judgment based on the experience they have with that brand.

“L’Oréal is channel-driven,” Mr. Speichert affirmed “and organized by brand.” L’Oréal seeks to understand what the consumer is looking for, he said, and then customizes content that is relevant to their needs. It is driven by “insight, media and marketers.”

“Beauty.com brings the shopping experience online,” Ms. McNeill declared. “If the consumer engages with Beauty.com, then the sale is the icing on the cake. We want to bring value to the consumer with deluxe samples and GWPs.”

“It’s all about getting the word out,” Ms. Pieper-Vogt noted. Direct selling on television “is an important part of our mix, talking to live consumers. It’s a completely different way to explain products.”

Ms. Case also finds that selling on television is a way to teach about products. She used the example of Bobbi Brown’s appearances on QVC to showcase her line.

“We have to stay ahead of the consumer,” Mr. Speichert shared, “because she often knows more than the Beauty Advisors. Consumers want true innovation and a unique experience.” Ms. Pieper-Vogt agreed, adding, “At Fusion Brands, we only offer multi-tasking, high-performance products and are needed and new.”

Beauty Fashion went behind the scenes at New York Fashion Week for the Fall 2011 collections and discovered the looks that walked down the runway.

MICHAEL KORS

Shiseido’s Dick Page creates the look on a Model backstage at Michael Kors.

Photo credit: Yasuyo Sekido

Michael Kors celebrated the 30^th anniversary of his collection this season and to complement the designs, Shiseido Artistic Director Dick Page created a “clean and natural” look backstage. Mr. Page blended Shiseido Shimmering Cream Eye Color in Sable (BR709) on the Models’ upper and lower lash line and applied Shiseido Perfect Mascara Defining Volume in Black (BK901) to the upper lashes. Depending on the Models’ hair color, he used Shiseido Luminizing Satin Eye Color Trio in Voyage (BR209), Strata (BR307) or Fire (OR302) to create a well-defined brow as the key feature of the face. Completing the look, lips were kept soft and muted with Shiseido Perfect Rouge Lipstick in Dune (BE310).

MARC BY MARC JACOBS

Shiseido’s Dick Page applies blush to the cheeks of a Model

The minimalist makeup station backstage at Marc by Marc Jacobs

Shiseido Artistic Director Dick Page kept the look simple and naturally bright backstage at Marc by Marc Jacobs. With a base of only Shiseido Future Solution LX Total Regenerating Cream, Models’ cheeks were the accented feature─custom-mixed from a palette of Shiseido Luminizing Satin Face Color in Petal (RD103), Orchid (RD401), Carnation (PK304) and Tea Rose (RS302). Mr. Page then highlighted cheekbones with a combination of Shiseido Satin Face Color in High Beam White (WT905) and Shiseido Luminizing Satin Face Color in Soft Beam Gold (BE206), to which he personally applied to every Model himself─with a smile.

IVANAhelsinki

Kristiansand New York’s Britt Hovde Ross and Elisabeth Steen with drom Fragrances’ Robert Staph

Nordic Designer IVANAhelsinki partnered with fellow Nordic fragrance brand Kristiansand New York to create a scent for its Fall 2011 collection. drom Fragrance’s Perfumer Pierre-Constantin Gueros created the fragrance that combines the essences of Norway and New York City, a perfect match for a Nordic designer’s NYC fashion show.

JASON WU

Aveda’s Odile Gilbert applies 24-karat gold leaf to a Model’s hair.

Odile Gilbert, Lead Hair Stylist for Aveda, created an ethereal chic and sleek look to accent Jason Wu’s collection beginning with Aveda Smooth Infusion™ Glossing Straightener and Aveda Brilliant™ Retexturizing Gel. Hair was then pulled back into a low ponytail and twisted up the Models’ head. The final touch was accenting hair with brushed 24-karat gold leaf, creating a gilded feathery effect and then misting the completed look with Aveda Brilliant™ Spray-On Shine.

CYNTHIA STEFFE

Sephora Pro Beauty Team Makeup Lead Jose Rivera creates the look backstage at Cynthia Steffe.

Evoking a sense of eternal youth at Cynthia Steffe, Jose Rivera, Sephora Pro Beauty Team Makeup Lead, gave each Model a runway look with a dewy glow and bold lips to walk down the runway with that were created using Kat Von D Painted Love Lipstick in Homegirl and Sephora Collection Shimmer Harmony Gloss Palette then lined lips with Sephora Collection Nano Lip Liner in 09 Pleasant Plum.

CHARLOTTE RONSON

Gilbert Soliz creates the look of rock n’ roll grunge for Annabelle Dexter-Jones at Charlotte Ronson, who modeled in her sister's collection.

The edgy raw appeal of a Rock Star was the inspiration behind the makeup look backstage at Charlotte Ronson. The look was created by the Sephora Pro Beauty Team led by Gilbert Soliz, who used lip liner on the eyes for an easier blend. The eye was created with Make Up Forever Aqua Eye in Pearly Brown 2L on the lids and followed by Sephora Collection Nano Lip Liner in 11 Beau Bordeaux and Make Up For Ever Aqua Lip Waterproof Lipliner Pencil in Chocolate Brown 6C.

AMERICAN EXPRESS CFDA/VOGUE FASHION FUND

A Model shows her Dashing Diva Chelsea in the Buff nails backstage.

Photo Credit: Alexei Nemchenko

Dashing Diva kept nails neutral at the American Express CFDA/Vogue Fashion Fund show, using the shade Chelsea in the Buff from The Manhattan Collection, to flatter a range of over 60 looks from Designers including Jason Wu, Prabal Gurung and Derek Lam.

ELIE TAHARI

To enhance the Models’ nails (the ones whose hands weren’t covered by gloves!) going down the runway, Dashing Diva was backstage at Elie Tahari to coat tips with Trust Fund from The Manhattan Collection, followed by a top coat of Make-It Matte.

L.A.M.B

A Model shows off her nails at L.A.M.B

Gwen Stefani assembled her clothing designs for her Fall 2011 L.A.M.B collection into six distinct ‘gangs’ of girls─Ragga Muffin Girl, London Girl, Buffalo Girl, Mod Girl, Soldier Girl and Glamour Girl─ and to complement these different groupings, Dashing Diva polished Models’ nails with Limo Service from The Manhattan Collection.

BLANC DE CHINE

The finished face backstage at Blanc de Chine.

The elegant hair by ARROJO Lead Hair Stylist Amanda Jenkins framed the face created by Aveda Makeup Lead Janelle Geason, which featured eyes swept with Aveda Petal Essence^™ Eye Color Trio in Emerald and Aveda Nourish-Mint^™ Mineral Sheer Lip Color in Opal applied to the lips, both are new shades launching this Fall.

WILDFOX

The finished face at WILDFOX

Lead Makeup Artist Robin Schoen for Urban Decay found inspiration in 1960’s icons such as Marianne Faithfull and Twiggy. Ms. Schoen created dark, cat-like eyes with Urban Decay Zero 24/7 Glide-On Eye Pencil then lengthened lashes with Urban Decay Vamp Urban Lash False Lashes and Urban Decay Urban Lash False Lash Mascara.

EDUN

Jose Rivera backstage creating the look backstage at EDUN

For Fall 2011, EDUN Founder Ali Hewson wanted the makeup to reflect a strong woman’s signature style─in a look that could be worn no matter the occasion. To create the face, Sephora PRO Beauty Team Lead Makeup Artist Jose Rivera used Sephora Collection Nano Eyeliner in 10 Kaki Green. Rosebud Perfume Co. Rosebud Salve was placed over the eyelids as well as the lips for a natural glowing effect.

TONI FRANCESC

Mehron’s Lead Makeup Artist Jackie Mgido creates the phoenix-inspired look

Mehron’s Lead Makeup Artist Jackie Mgido took inspiration from the Phoenix, the mythical bird that is a symbol of rebirth and immortality─for Toni Francesc’s latest collection. Luxuriously long Mehron E.Y.E Lashes in Feather created a wing-like effect as the Mehron L.I.P. Color Cream produced a rich red lip.

Robertet, the Grasse-based fragrance and flavor house, recently unveiled the innovative, new “Seed to Scent” fragrance development program. The “Seed to Scent” program establishes a continued and traceable link from the sourced ingredients through to the final creation. It connects consumers to the provenance of the sourced ingredients and honors the people involved in each step of the creation process from seed to scent.

Elizabeth Arden’s Art Spiro, Ann Gottlieb, Through Smoke Creative’s Gary McNatton, The Estée Lauder Companies’ Trudi Loren and Austin Advisory Group’s Paul Austin

Paul Austin, Founder of the Austin Advisory Group helped create the “Seed to Scent” program for Robertet. Robertet’s Perfumers and technical experts work with local communities to sustainably-source and process the best natural ingredients for use in their creations.

Through advanced processing and extraction techniques developed over the past 160 years, Robertet’s Perfumers will showcase these ingredients in their “Seed to Scent” creations using this ground-breaking process. The first scent launched with the “Seed to Scent” program is Evening at GoldenEye created by Robertet Perfumer Olivia Jan in collaboration with rock ‘n roll pioneer Chris Blackwell.

Robertet hosted a luncheon to announce the “Seed to Scent” program at the Blue Hill restaurant. Here are some of the guests from the fragrance industry as well as celebrities who attended.

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Ms. Gottlieb (2nd l.) with Robertet’s Julien Maubert, Philippe Maubert and Peter Lombardo

Avon’s Isabel Ryan and The Fragrance Foundation’s Rochelle Bloom

Le Labo’s Fabrice Penault, Robertet’s Philippe Maubert, Christophe Maubert (2nd r.) and Michel Meneuvrier and Lancôme’s Kerry Diamond

Mr. Austin with Aramis and Designer Fragrances’ Veronique Gabai-Pinsky, Ms. Bron and Philippe Maubert

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