Beauty Fashion

On September 8, New York City was swirling with extra energy from the festivities of the third annual Fashion’s Night Out. Approximately 1,000 stores from all over the city participated in this year’s event, hosting after-hours celebrations that featured celebrity appearances, live music, makeovers and gifts-with-purchase. The event was established in 2009 to add a boost to the industry’s economy by celebrating fashion and restoring consumer confidence. Sarah Brown, Beauty Director of Vogue, stated, “Fashion’s Night Out is an amazing opportunity for fashion and beauty to come together. It gets customers excited about what’s new, and the electricity you feel in the stores is a great way to kick off the season.”

Expanding from New York, approximately 250 cities across the US and more than 15 countries worldwide have coordinated their own Fashion’s Night Out events this year.

Celebrating At Saks

Vogue’s Catherine Piercy receives a makeup look created by Giorgio Armani Beauty’s Tim Quinn at Saks Fifth Avenue.

Estée Lauder’s Tom Pecheux hosted a makeup demonstration.

Révive’s Yasin Arnaout, Jaime Carson and Arturo Kevin Asenjo

Lancôme’s Brenda Lee Ibanez displays Hypnôse Doll Lashes Mascara at the counter.

The beauty floor of Saks Fifth Avenue was brimming with excitement as customers enjoyed gifts-with-purchase, complementary makeovers and numerous appearances by celebrity Makeup Artists.

Scenes From Sephora

Kate Somerville, Vogue’s Sarah Brown, Urban Decay’s Wende Zomnir and Oscar Blandi hosted a beauty expert panel at Sephora Fifth Avenue.

Inside Sephora Fifth Avenue

Sephora hosted interactive events at nine of their Manhattan locations to celebrate Fashion’s Night Out. The night included exclusive product offers along with personal apperances by Kat Von D, Kate Walsh, Solange Knowles, Josie Maran and Kristen Bauer.

Street Scents

Jenna Gnade, Melissa Gnade-Riley and Billy Gnade hand out flowers at The Fragrance Foundation’s flower trolley on Fifth Avenue.

After last year’s Fashion’s Night Out success, The Fragrance Foundation doubled its efforts with nine colorful flower trolleys in strategic locations where passersby were offered a rose and encouraged to seek out a fragrance at the nearest retailer.

Fusion Brand’s Dana Kline with Fran Lebowitz

Ms. Kline with Valentino Garavani

Ms. Kline with Oscar de la Renta

Photo Op At L&T

Estée Lauder’s Debra Mayo, Raj Guerra and Guepsy Ortiz

MME Entertainment’s Joseph Tardi and Lord & Taylor’s Barbara Zinn-Moore with Mr. Guerra

Estée Lauder’s Nichelle Hill with Carlos Raposo

Estée Lauder’s Kimberly Walker and Ms. Ortiz

Estée Lauder’s Derek Miller joins Ms. Ortiz who holds the Estée Lauder’s GWP for Fashion’s Night Out.

Estée Lauder collaborated with MME Entertainment to set up a Photomation booth at their counter at Lord & Taylor during Fashion’s Night Out. Customers went into the booth to be photographed and were also asked to name the three beauty products they could not live without. The photo, which was emailed to the customer, could also be Tweeted and followed on Facebook.

For a $75.00 purchase that night, customers received a GWP of a full-size Sumptuous Extreme Lash Multiplying Volume Mascara and a 20-day supply for a friend.

“We’re always looking for new and innovative ways to animate the beauty story,” declared Barbara Zinn-Moore, Lord & Taylor’s Senior Vice President and GMM for Cosmetics and Fragrance. “Estée Lauder took it a step further with computer technology inside the Photomation booth. Customers love it, and it’s driving sales.”

Justin Bieber PA

Brooklyn Decker, Justin Bieber and Vogue’s Anna Wintour

Mr. Bieber with Bee Shaffer

An event on Fashion’s Night Out at the Dolce&Gabbana boutique on Manhattan’s Madison Avenue was hosted by Justin Bieber and Scooter Braun. Mr. Bieber autographed any item purchased that evening in the boutique with a share of the proceeds benefiting Pencils for Promise.

A highlight of the evening was the pre-launch of Dolce&Gabbana’s Passion Duo lipstick.

MD At FNO

RéVive’s Dr. Gregory Brown

Dr. Gregory Brown, Founder of RéVive skincare products, greeted customers at Barneys New York on Fashion Night Out.

The Beautiful People

Vogue’s Anna Wintour (2nd l.) joins Maybelline New York-Garnier-essie’s David Greenberg and Spokesmodels Emily DiDonato, Julia Stegner and Kemp Muhl

Consumers received complimentary mini-makeovers in Maybelline New York’s Color Studio Hot Spot

Patricia Field signed t-shirts she designed in honor of the 40th birthday of Maybelline New York’s Great Lash Mascara

Maybelline New York’s Spokesmodels Jessica White and Lisalla Montenegro

Maybelline New York’s Spokesmodel Erin Wasson

Maybelline New York highlighted Fashion’s Night Out with a party at Gansevoort Plaza with appearances by legendary Stylist Patricia Field and the brand’s Spokesmodels.

VU-Lin Rouge

Votre Vu’s VU-Lin Rouge at the Soho House

Can Can dancers entertained visitors to VU-Lin Rouge.

The spirit of Paris’ Place Pigalle was recreated at Manhattan’s Soho House by Votre Vu’s VU-Lin Rouge.

The VuBAR, Votre Vu’s customized, 27-foot Airstream was a destination in Manhattan’s Meatpacking district where visitors received samples of skincare products and sipped the SnapDragon Beauty Beverage.

Napoleon Perdis

On August 25, Makeup Artist Napoleon Perdis launched his cosmetics line on QVC.

“I’m thrilled to be joining the QVC family,” said Mr. Perdis. “It is the home shopping beauty destination and I can’t wait to share my products and tips with women everywhere.”  First up on Mr. Perdis’ beauty agenda is to make women of all ages understand how they can wear red lipstick.

The Fragrance Foundation’s Rochelle Bloom and Terry Molnar (c.) with Jenny & François Wine Selections’ Jenny Lefcourt, Chef Jonathan Lindenauer and Olivia Jan of Robertet

On June 21, The Fragrance Foundation’s Associate Board presented the Pop Your Cork…Naturally event at City Winery in New York City, featuring a four-course tasting menu that was paired with wine and fragrance. The meal, imagined by Chef Jonathan Lindenauer, former Chef de Partie and Sous Chef at Jean Georges and Chef de Cuisine at Bon Appétit, incorporated flavorful seasonal and local ingredients to create each dish. Organic wines that corresponded to each course were chosen by Jenny Lefcourt, Co-Founder of Jenny & François Wine Selections, who informed guests on the beneficial components of organic versus conventional wines before they were able to experience the first pairing. To round out the evening, Olivia Jan, Senior Perfumer of Robertet, completed every course with a natural fragrance accord she developed to accompany the flavors, along with a fifth and final scent collectively representing the meal. Ms. Jan stated that she selected notes that were inspired by her love of nature and reminiscent of her childhood memories of the outdoors in northeastern France.

The evening concluded with a raffle drawing to benefit The Fragrance Foundation’s Making Sense of Scents educational program. Headed by the Associate Board, this program introduces the world of fragrance to elementary school students.

Robertet’s Joe Lattarulo, Pierre Wulff and Jérôme Epinette

IFF’s Julianne Pruett and Yves Cassar

Tilar Mazzeo and Takasago’s Valerie Belmont with Coty’s Anna Palombo

Coty Prestige’s Lori Singer with Symrise’s John Lando

Martha Basanta of Givaudan and Nicole Trager of Coty Prestige

Mane’s Yadira Perez and Ralf Shwieger

Mr. Wulff and IFF’s Kristin Brunner with Victoria’s Secret Beauty’s Mark Knitowski and Dulce Almario

Avon’s Dana Steinfeld and Givaudan’s Melissa Montfort

Coty’s Sarah Goldin with Lisa Negrelli of IFF

Mane’s Meghan Abbate and HDM Design Lab’s Henry de Monclin

Firmenich’s Hilary Ernsberger, Caroline Ornst (2nd r.) and Romain Poquet (r.) with Clark Goolsby and Chris Lowery of Chase Design Group

Mane’s Marylou Rodriguez and Alexandra Cassar

Cosmopolitan’s Karen Deutsch with Sarah Ostrower and Alexandra Hardyment of The Estée Lauder Companies

Maesa Group’s Juliette Giraud and Kamila Golebiewska with Max Delaunay of Robertet (c.)

FIDM LA’s Lyn Tobman and Julianne Pfister with Marine Ravera of Arcade Marketing and Taylor Steffan

24 Seven’s Ricardo Alvar, Ed Bisno Communications’ Ed Bisno with Macy’s Alex Viteri and Gray Fuller

Molton Brown’s Kristine Naylor with Saks Fifth Avenue’s Katie Sann and Jennifer Montalvo

Coty’s Priya Upadhyay with Barneys New York’s Denise Capozzalo and Bettina O’Neill

M2M’s Maggie Shea with Jennifer Bencivenga

Colgate-Palmolive’s Henry Babol with Robertet’s Ray Hone and Mr. Lattarulo and Kevin Kuchinski of Church & Dwight

Robertet’s Donna Ramanauskas and Lauren Simpson with Tamar Kamen, Melanie Ross and Corey Huggins of Maesa Group

The Fashion Group International held a luncheon on April 28 at Manhattan’s New York Hilton where a panel of experts discussed how to transform the beauty business to captivate the consumer. Sponsors of the event were The Estée Lauder Companies, SELF, Fusion Brands Inc., P&G Prestige and BobCar Mobile Beauty Boutique.

L’Oréal USA’s Marc Speichert, The Estée Lauder Companies’ Maureen Case, The Young Group’s Karen Young, Beauty.com’s Kathleen McNeill and Fusion Brands’ Caroline Pieper-Vogt

P&G Prestige’s Don Loftus and Fashion Group International’s Margaret Hayes

SELF’s Laura McEwen and Elaine D’Farley (r.) with Coty Prestige’s Carlos Timiraos

Arcade Marketing’s Diane Crecca with Annette Green of BobCar Experiential Media

Lord & Taylor’s Barbara Zinn-Moore and Cosmetic Executive Women’s Lisa Klein and Carlotta Jacobson (r.) with The Estée Lauder Companies’ Bari Seiden

Mr. Loftus (2nd l.) with Nordstrom’s Lisa Kellam, Denny Meadows and Mitzi Rogers

BMV Fine Art’s Barry Meisel and Katja Barthomess of Copy Gold with The Estée Lauder Companies’ Joe Spellman

Fusion Brands’ Danielle Milata, Ms. Pieper-Vogt, Dana Kline and Greg Black

Robertet’s Pierre Wulff with Ben Gorham of Byredo

Mr. Timiraos (2nd r.) with Sephora’s Allison Slater and Givaudan’s Kate Greene and Rose Eckert

Mr. Spellman (c.) with The Estée Lauder Companies’ Veronika Ullmer and Ms. Seiden

Mr. Loftus with Givaudan’s Cosimo Policastro

LVMH Fragrances’ Nicholas Munafo (c.) with Condé Nast’s Lucille Duran and Seventeen’s Terry Alvar

Histoires de Parfums’ Gerald Ghislain with Grace Beauty’s Louise Caldwell

Gilt Groupe’s Alexandra Wilkis Wilson with The Estée Lauder Companies’ John Demsey and Ms. Seiden

Ms. D’Farley with Shiseido’s Jadzia Tirsch

Before the panelists shared their experiences in bringing innovation to their brands, SELF’s Laura McEwen, Vice President and Publisher, and Elaine D’Farley, Beauty Director of Editorial, gave an overview of today’s consumer, the new beauty curator. The panel on “Transformational Beauty” was moderated by The Young Group’s CEO Karen Young and consisted of Caroline Pieper-Vogt, CEO, Fusion Brands Inc.; Kathleen McNeill, President of Beauty.com; Marc Speichert, Chief Market Officer of L’Oréal USA and Maureen Case, President of Specialty Brands at The Estée Lauder Companies.

Today’s über-savvy consumer has been enlightened by social media and is her own best beauty advisor. She is open to experiment and choreographs her beauty experience. It is the beauty industry’s task to bring new technology to product development and to offer a variety of distribution channels.

Ms. Pieper-Vogt shared, “At Fusion Brands, everything we do is transformational.” Its roots in the pharmaceutical industry are driving the company’s product development in beauty. She believes that the multiple distribution channels straddling mass and class require a team that can keep up with the pace.

Ms. Case maintains that each brand has to understand its DNA. The consumer needs to have a brand they can trust, and makes a judgment based on the experience they have with that brand.

“L’Oréal is channel-driven,” Mr. Speichert affirmed “and organized by brand.” L’Oréal seeks to understand what the consumer is looking for, he said, and then customizes content that is relevant to their needs. It is driven by “insight, media and marketers.”

“Beauty.com brings the shopping experience online,” Ms. McNeill declared. “If the consumer engages with Beauty.com, then the sale is the icing on the cake. We want to bring value to the consumer with deluxe samples and GWPs.”

“It’s all about getting the word out,” Ms. Pieper-Vogt noted. Direct selling on television “is an important part of our mix, talking to live consumers. It’s a completely different way to explain products.”

Ms. Case also finds that selling on television is a way to teach about products. She used the example of Bobbi Brown’s appearances on QVC to showcase her line.

“We have to stay ahead of the consumer,” Mr. Speichert shared, “because she often knows more than the Beauty Advisors. Consumers want true innovation and a unique experience.” Ms. Pieper-Vogt agreed, adding, “At Fusion Brands, we only offer multi-tasking, high-performance products and are needed and new.”